From July 8 to 10, 2026, the prestigious WHX Bangkok World Health Expo took place at the Queen Sirikit National Convention Center in Bangkok, Thailand. As a leading influential industry event across Southeast Asia’s medical and health sector, the expo gathered global industry players and professional buyers to facilitate cross-border trade and technological exchange. Hebei Tianyi Hygiene Co., Ltd. made a remarkable appearance at the exhibition with its full lineup of premium disposable hygiene products and professional OEM/ODM customized solutions. The team engaged in in-depth negotiations with purchasers from various ASEAN countries, marking a complete success of the company’s overseas exhibition journey and kicking off a new phase of in-depth layout in Southeast Asia’s maternal, infant and elderly care market.
Hosted by Informa Markets, WHX Bangkok World Health Expo is a core commercial and communication platform focusing on medical consumables and daily health care products in Southeast Asia. Co-located with a professional laboratory equipment exhibition, the event assembled nearly 400 exhibitors from more than 70 countries and attracted numerous distributors, supermarket procurement representatives and medical institution purchasers from Thailand, Malaysia, Singapore, Indonesia, Vietnam and other ASEAN regions. It has long served as a vital gateway for Chinese hygiene enterprises to explore and expand the ASEAN market. Benefiting from Thailand’s pivotal geographical advantage as an ASEAN business hub, the exhibition effectively connected upstream and downstream industrial resources, boosted supply-demand docking and empowered high-quality development of the regional health and wellness industry.
To adapt to the consumption characteristics of Southeast Asia’s hot and humid climate, Hebei Tianyi Hygiene Co., Ltd. carefully optimized its exhibited product portfolio. The display covered a full range of core products, including baby diapers, training pants, adult incontinence products, maternity sanitary pads, disposable toilet seat covers and household care under pads. Targeting local pain points such as stuffiness and sweat discomfort in humid weather, the company prominently showcased upgraded products equipped with high-breathability soft cotton tops, instant high-capacity water absorption and leak-proof lightweight design. With skin-friendly materials, stable absorption performance and ergonomic tailoring optimized for local body features, Tianyi’s products stood out prominently and drew continuous attention and on-site consultation from professional buyers. Beyond finished product display, the team fully introduced its one-stop private customization services. The company can flexibly adjust raw material proportions, packaging styles and product specifications according to local consumption levels, market preferences and regulatory requirements, providing tailored solutions for brand startups, supermarket private labels and offline pharmacy chains, and fully meeting the diversified procurement demands of the ASEAN market.
During the three-day exhibition, Tianyi’s professional team delivered efficient and meticulous reception for all visiting merchants. The team elaborated on product craftsmanship, complete raw material supply chain, strict quality inspection standards and standardized delivery cycles, while answering practical cross-border trade questions covering tariffs, logistics solutions, bulk order customization and sample delivery. After on-site product experience and evaluation, purchasing teams from Thai maternal and infant chain stores, Vietnamese import traders and Malaysian pharmacy retailers spoke highly of the products’ superior comfort and cost performance. Throughout the event, the company received over 100 professional buyers, confirmed dozens of sample cooperation intentions, and reached preliminary strategic cooperation consensus with multiple regional exclusive distributors. Many merchants pointed out that Southeast Asia’s market demand for maternal and infant care, elderly incontinence and daily hygiene products keeps growing year by year, while high-quality localized supply remains insufficient. They universally recognized that Hebei Tianyi Hygiene’s reliable production capacity, rigorous quality control system and flexible customization modes can well fill the regional market supply gap.
In addition to business negotiations, the team conducted in-depth on-site research on the ASEAN hygiene product industry, systematically sorting out local mainstream product pricing systems, consumer purchasing preferences and market access compliance standards. The first-hand market data provides solid support for the company’s subsequent product localization upgrading, overseas warehousing layout and channel system construction. According to the company’s project leader, Southeast Asia, with its huge population base and continuously expanding maternal, infant and elderly health care consumption market, is a key strategic region for Tianyi’s global layout. This exhibition is not only conducive to acquiring high-quality overseas orders, but more importantly, helps the company build a stable and standardized regional distribution network, enabling high-quality Chinese-manufactured hygiene products to serve more ASEAN consumers.
Rooted in years of intensive cultivation in the hygiene industry, Hebei Tianyi Hygiene Co., Ltd. always adheres to quality-oriented development. Supported by complete local raw material supply chains, standardized intelligent production workshops and mature cross-border trade service systems, the company steadily advances global market expansion. The successful participation in the 2026 WHX Thailand Exhibition represents a crucial milestone in the company’s international brand building and overseas market expansion. In the future, Hebei Tianyi Hygiene will continue to polish product quality, iterate and upgrade customized OEM/ODM services, and develop targeted products for different regional markets. Taking international exhibitions as an important bridge for cross-border cooperation, the company will further expand its market footprint in Southeast Asia, Central Asia and other regions, empowering Chinese high-quality hygiene products to go global and gain wider international recognition.
